I’m Valerie Aucoin
CONTENT MARKETING STRATEGIST
& WORDPRESS/DIVI WEBSITE BUILDER
Helping Small Businesses Attract Customers Through Content Marketing
Content Marketing Strategist
Do you want to attract more customers to your business but are not sure how or where to direct your content marketing?
Are you overwhelmed by what content marketing is and what could work best for your business?
Getting clear and consistent on your business’ messaging to potential clients is an on-going process and there is no one-size-fits-all method.
Websites & Email Integration
Do you need a new website to showcase your business? Or want a refreshed look for your online presence?
WordPress websites using customized Divi Themes are easy to use and navigate for you to attract customers.
Integration of an email list capturing system will help connect you directly with your customers for all sorts of sales opportunities.
Business Goal Setting
Ensuring your Mindset is aimed for growth, identifying who your Ideal Customer then adjusting and Optimizing for what’s working let’s dig in and outline what your business goals are, create a customized Content Marketing Roadmap Report and get you to where you want to go!
Email List System Building
Reach more of your customers directly and consistently with an email list and content strategy.
The algorithms on social media platforms will always be changing while an email list ensures that you are able to connect with more of your customers consistently!
Website Building
Do you need just a basic landing page or a multi-page site with email list integrations?
Either way, your website will be customized to reach your preferences and reaching more of your customers online.
On-Going Management
Scheduled Content Strategy Sessions and Continued
Management on Instagram & Facebook Business Pages
Website Management and Updates
Email Newsletter Scheduling
What Is Content Marketing?
Content Marketing is creating and sharing online content that highlights a business’ products or services which sparks interest and grows your know-like-trust factors with potential customers.
A few types of content marketing are: newsletters, social media posts, blog posts and videos.
Who Needs A Content Marketing Strategist?
Every business with an online presence needs a Content Marketing Strategy! Hiring a Strategist can help you get the results you want faster so you can focus on your business while I provide advice and updates on what’s shifting and changing in the online space.
What is The Process Like?
From Discovery Call through to your Business Goals
1. Book Discovery Call
During our 30-minute video call we’ll discuss and outline the framework of what you need and how I can help you get the results your looking for.
A follow-up email containing the details of our call along with a service package quote is sent to you within an hour of our call for you to review and consider.
2. Select a Service Package & Confirmation
Once you’ve selected and confirmed the services you would like to go-ahead with and the deposit has been paid, a project kick-off call will be scheduled.
The kick-off call confirms all the details of your project and we’ll go through a client on-boarding process and timeline for your project.
3. Process & Build
The process & build time process fully depends on your project’s needs.
– Signed up for a full website and email list integration… this could be 3-6 weeks.
– Or did you just need a landing page with an opt-in for prospective new clients to receive after providing their email to your list … this could be 1-2 weeks.
– Or perhaps you need someone to go through your current social media platforms, make sure that all information posted is updated and optimized… this could be on-going weekly support.
No matter what your project details are you will receive communication updates weekly or bi-weekly depending on scope and duration of the projects.
4. Delivery
Once your service package is complete – all will be handed over to your control.
We can continue with on-going support or management of your projects and I am happy to discuss available options.
5. Reach your Business Goals and Beyond!
You can take the reins and continue towards your long-term business goals or I can stay by your side with on-going support with website management and content marketing strategy assessments.
Packages
Content Marketing Roadmap
Mindset practices and clarity on your business goals are key for your customized content marketing strategy.
Created and delivered in PDF to guide you on your business development journey.
More Details
– Two 1-hour meetings where we discuss and define your business goals.
– In-depth audit of your current online presence and positioning in the marketplace.
– Delivery of a Customized 12-step RoadMap Report PDF for your reference and implementation.
Cost: $249
Website Build & Customize
Let’s build an online presence for your business to attract more customers and increase your sales.
Step-by-step coordination is designed for your unique business needs resulting in a customized and secure website.
More Details
– WordPress website with a customized theme using the Divi design framework.
– BlueHost Secured Server Hosting
– Up to 4 linked pages (E.g. Home, About, Contact, Services)
– Integration with ConvertKit or MailChimp email marketing platforms.
– Weekly progress meetings.
Cost: $1,249
Optional Add-ons
– Additional pages starting at $150 each and subject to complexity requirements
– Monthly Updates (see On-going Support for more details)
On-Going Support
Get the support you need to keep you on track towards your business goals and peace of mind for your online presence.
Quarterly and Annual options are available.
More Details
Annual Content Marketing Strategy
– Complete Assessment and RoadMap Report
– Quarterly “What’s Working & What’s Not” Assessment
– Quarterly Adjusted RoadMap Report
Annually: $949
Website Management and Updates
– Weekly Site Health updates & maintenance
– Up to 12 content updates/month
6-month contracts: $1,490
Ad-Hoc projects and assessments
– Looking for something specific for your online presence or marketing strategy but not ready for a longer term agreement? Let’s chat and find out if we can sort you out with a on-off project!
Let's Talk About Your Business
Select a time from my calendar for us to chat and let’s find out if we’re a good match to what you need!
About Me
I’ve always wanted to help people and for two decades I followed the path of working administrative roles in a wide variety of different office environments.
Being resourceful and service-minded were combined with exploring my interests in communication and social media to demystify and simplify strategies for small businesses to connect with more of their customers.
When I’m not learning unique ways to customize website themes or what’s new in social media trends, you’ll find me going for ocean dips or heading out on local adventures around Vancouver Island and the Sunshine Coast.
Demystify current marketing practices suited for your business and attract more customers. Ready to Grow Business
Get clear on who your customers are, create a content marketing plan and test what works best for your business. Excited Small Business Operator
If you’d like your business to grow and be profiled here sign up for a Discovery Call! Future Business Owner
Contact Me And Find Out How A Content Marketing Strategy Will Work For You!
You know you need some help with your social media strategy or your website or both… but not sure where or how to start?! Book a time to connect with me with a video call and let’s chat about what you need and how I can help you.
No pressure or obligations – just clarity and direction 🙂